Personal reflexion Essay Example | Topics and Well Written Essays - 500 words

Personal reflexion - Essay Example He told me that laboratory findings should not be mentioned in the history which should rather focus on what the patient tells us. He guided me that dehydration in children was checked on the abdomen rather than forehead. The teacher was very helpful and encouraged me along with telling me never to hesitate. He motivated me to work on patients alone and not to hesitate. I would definitely teach as a doctor if I come across a group of students who are new and find it difficult to work alone on patients. I learned from my experience that new students should never be criticized especially in front of the patients because it makes them loose confidence and they then find it difficult to go up to patients alone and learn. Q.2.Describe one example from your medical training when you received feedback on an aspect of your performance. Explain how that feedback altered your subsequent practice. How will you use this experience to develop a specific aspect of your foundation training? Answer: When our clinical training in the surgery ward started we were taught how to perform examination on patients suffering from hernia and in the next training session I was called forward to conduct the examination on the other patient. I performed all the steps required and checked the hernia and I presented the diagnosis that it was a case of direct inguinal hernia. The teacher approved of my confidence but he told me that I had missed on a few examination points including the ring occlusion test and I had actually confused an indirect inguinal hernia with a direct one. From this experience I learned that being doctors we should be very careful while presenting our diagnosis. All tests and examinations should always be performed before reaching to a conclusion. I will always be very careful during my foundation training not to repeat any such mistake and be careful enough to perform

Learning Activities Essay Example for Free

Learning Activities Essay Think about your own organization and the people related records that it stores Identify five records that would fit within any of the identified reasons for keeping records outlined above (you will find more information on these on p278 –p280 of the course textbook). Explain why your organization needs to maintain and use these records (provide examples of how they are actually used where you can). Training Records – At Enterprise we have a spreadsheet called â€Å"The Matrix†, this stores each employed persons training records. It is a basic excel spreadsheet with a column for names and a list of each of the available courses within Enterprise along the top. As soon as an employee has been on a course this will be inputted on to the spreadsheet along with the expiry date (if there is one) so we can ensure all personnel have valid records. Having this information available is very important, due to the nature of our work we need to show that we are keeping our employees safe by having valid training records. For example if there is an accident on site and an employee has hit an underground cable, we would need to be able to show that the person has valid training records for â€Å"safe digging† to our Health and Safety officer otherwise we as a company could be seeing as being negligent when we have a duty of care towards our employees, this could result in claims against the organization. Invoice Tracker – Every week invoices are sent in from our DSP’s to each of our contracts within the Trowbridge office. I am the project manager of shrouding and have 2 invoices sent in from each of the companies working for me. Leven’s MOYAD construction. Once these invoices are emailed to me I will copy and record the information on to my â€Å"surveying† spreadsheet. This spreadsheet contains all site numbers ever worked on by each of my sub contractors and to what percentage that they were done on which day. Having  this information is vital to my contract I need to be able to check that each site is not being invoiced on more than one occasion as well as to the percentage that is required. Also on this spreadsheet it shows how much money will be due to be paid to both the contractor and Enterprise. Showing weekly turn over information and that we are hitting profit margins are essential on monthly meetings. Also if there was ever a dispute of pay, being able to refer to this information is important. Employee personnel Files – Each employee of Enterprise has their own personnel file. This file contains full name, address, date of birth, bank details, sickness and holiday absence details as well as written warnings (if they have any) and their signed Enterprise contract stating what their job role is and salary. These files are used when appropriate, usually when employees details need updating or they have booked holiday. Online Time Sheets – Every week every employee within Enterprise must fill out an online time sheet in order to be paid. The guys on site bring in a written version of this for the person who deals with time sheets to update their online version. This is so that any absence is recorded whether it be for half an hour or for an hour, this provides accurate attendance percentages and highlights regular patterns of absence. Curriculum Vitae – For every Job advertisement that is put on the job websites a large number of CV’s from potential applicants. These are all then filtered down to persons with most experience and knowledge of the role that we are looking to fill. These persons will then be asked to interview, if they are not successful we will still store there CV on file for six months. This is a helpful system and saves re advertising for the same job if a vacancy arose for that position. Learning activity two Again think about your own organization. For the five records you have identified above, identify and describe how the records are stored. Explain the rationale for this. Training Records – These records are stored on Microsoft Excel, this system allows us to filter out what’s relevant and what isn’t depending on the persons records we are searching. As soon as a course is booked for an employee the date of the course is put on the system till the certificate is received, at which point the expiry date ( if there is one) will then be entered in it’s place. Invoice Tracker – The invoice surveying data sheet is in Microsoft Excel, this allows easy copy and pasting of data from spreadsheet to spreadsheet. Once an invoice has been received all data from the invoice will be extracted by copying and recorded on to the surveying form by pasting in to the relevant columns. Employee Personnel Files – These are all held in a locked filing cabinet in alphabetical order. Any new employee will have an personnel file created on their day of induction. All of their personal information will be stored in here and updated when necessary. Online Time Sheet – The online time sheet is kept on our internal server database, It is a case of simply going in to â€Å"online time sheet† on the server, clicking on last weeks week, and inputting the hours worked during that day. CV’s – All CV’s received from suitable job applicants will be stored in a file on the computer. They will be copied from the Enterprise email inbox and pasted in to the file, or scanned if received through the post. Learning activity three Take one of the examples of areas of organizational activity that require accurate information to facilitate decision making. For this example: Identify and describe how the data is gathered Provide at least three examples of the sort of information that is derived and why it is useful Describe how the information is used to inform the decision making process Describe how and to whom the information is presented Draw up a list of these. Curriculum Vitea when advertising a vacancy: Once Enterprise have advertised a vacancy on the system, this will be logged on to the job centre website and other job search sites. With an Enterprise email to send all Cv’s too, there is also an address for those who are unable to send via email. All CV’s are automatically filtered in to a separate email inbox, and posted CV’S are scanned in to the system as well and will wait for review by the relevant persons. Once a significant amount of CV’s have been sent in the filtering process will begin, for example if we were advertising a Data input/Administration role we would look for experience in those titles from previous roles. Or a qualification in business administration. Filtering through this information is important so as to find the right person for employment. Once the CV’s have been filtered through they will be passed on to the office manager for review. They will then pick names from the persons filtered and make an appointment for interview. The interview is carried out by our office manager and a member of staff who will be training the potential candidate. The candidate will be asked a series of questions relating to their working background and what their skills are as well as a question on Enterprise this usually tells us straight away whether they had made the effort to do some research. This goes down very well with the office manager. Once all interviews have been carried out they will be filtered down to three potential employees who will go to the final stage of the Interview process which is a trial half day. The people who were not successful will be sent a standard letter telling them that their CV will be kept on file for 6 months. Trial half day consists of a member of staff who has a good knowledge of the role being taken on, And the potential employee. They will be shown what to  do and given tasks to get on with. Once all three candidates have been in for this, the office manager, the trainee and and a member of office staff will sit down and make a decision based on how well they got on, how quickly they learned the tasks and general attitude within the workplace. This person would then be informed of their success and will be given a start date. The two other candidates will be sent a standard letter informing them that they were unsuccessful on this occasion and that their CV will be kept on file. The short listed CV’s will be kept in a separate folder to the other batch of CV’s. Learning activity four Consider what data gathering methods you might use for a particular information gathering requirement. Cover: The specifics of the requirement The method(s) used Reason for using that particular method Any considerations in using the particular method Interviews – Potential employees, this method is perfect for getting to know the candidate, asking any questions not answered in their CV. Consider writing down all questions you are thinking of asking to avoid forgetting to ask. Surveys Surveys are a good way to gather data from a large number of people when it’s impractical to meet them face to face, it is a good method of getting an opinion on a product, service or company. Surverys can be both formal where the results are due to statistical, reliability and validity. And informal where the results are anecdotal – Anecdotal The definition of anecdotal is something that is story-like or something that is based on stories and retellings, not based on provable facts. Observations – Direct observations are a good way of recording data, especially in a working environment, they are often done in conjunction with  another data gathering method that is used to fill in the gaps and answer questions. Observations must be arranged with plenty notice to the person you are observing and the permission from management. Consider getting someone who can tell you what to look for with regards to what you are observing, for example the use of a new mechanical device in a warehouse. Learning activity five Explore the information under the link above, then tackle the following: List the eight principles of the DPA with a brief explanation of each What does the DPA say about the rights of individuals to access to data kept on them? List at least five measures you might take to protect personnel information The eight principles of the DPA Data Protection act are the following: 1: Processing personal data fairly and lawfully, It means that you must have legitimate reason for collecting and using personal data, you must not use the data in way that have unjustified adverse effects on the individual concerned, be clear on how you intend to use the data, handle the personal data in ways they would expect and make sure you do not do anything unlawful with the data. 2: Processing personal data for specified purposes, meaning you must be clear from the offset as to why you require the information and what you are going to do with it, comply with the acts fair processing requirements – including the duty to give privacy notices to individuals when collecting their personal data. You must also comply with what the act says about notifying the information commissioner and ensure that if you wish to use or disclose the personal data for any purpose that is additional to or different from the originally specified purpose, the new use or disclosure is fair. 3: The Amount of personal data you hold; Personal data should be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed. Meaning that you hold personal data about an individual that is sufficient for the purpose you are holding it for in relation to  that individual and you do not hold more information that you need for that purpose. 4: Keeping personal data accurate and up to date; personal data shall be accurate and when necessary up to date, to comply with this you should take reasonable steps to ensure the accuracy of any personal data you obtain, ensure that the source of any personal data is clear, carefully consider any challenges to the accuracy of the information, and consider whether it is necessary to update the information. 5: Retaining personal data; personal data processed or any purpose shall not be kept for loner than is necessary for that purpose or those purposes. Meaning review the length of time you keep personal data, consider the purpose or purposes you hold the information for in deciding whether and how long for to retain it, securely delete information that is no longer needed for this purpose or these purposes; and update, archive or securely delete information that goes out of date. 6: The rights of individuals; Personal data shall be processed in accordance with the rights of data subjects under this act; the rights of access to copy the information compromised in their personal data; a right to object to processing that is likely to cause or is cause damage or distress, a right to prevent processing for direct marketing, a right to object to decisions being taken by automated means, a right in certain circumstances to have accurate personal data rectified, blocked, erased or destroyed, and a right to claim compensation for damages caused by a breach of the act. 7: information security; appropriate technical and organizational measures shall be taken against unauthorized or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data. It means you will need to design and organize your security to fit the nature of the personal data you hold and the harm that may result from a security breach; be clear about who in your organization is responsible for ensuring information security; make sure that you have the right physical and technical security, back up by robust policies and procedures and  reliable, well trained staff as well as being ready to respond to any breach of security swiftly and effectively. 8: Sending personal data outside the European Economic Area; personal data should not be transferred to a country or territory outside the #EEA unless that country or territory ensures an adequate level od protection for the rights and freedoms od data subjects in relation to the processing of personal data. Individuals who wish to access personal data on themselves commonly known as subject access; Can do so by writing a request to the company with possibly paying a fee, this entitles them to be told whether their personal data is being processed, they can request that they are given a description of the personal data, the reasons it is being processed and whether it will be given to any other organizations or people. The individual can also be given a copy of the information compromising the data and be given details of the source of the data. An individual can also request the reasons as to why any automated decisions are made for example a computer generated decision on credit. Whether to allow or deny. The individual is entitled only to their own personal data and not to information relating to other people. If I was running my own company the five measures I would put in place to protect the personal data are the following: Install a fire wall, anti spy ware and virus checking on all computers, this is a very common security implication, this would protect my computers from viruses which have the potential to download information from my computers to theirs. Anti spyware provides a monitoring service which stops programs being installed that can read passwords, bank details and other sensitive data. Protect computer files with passwords: Protecting files with passwords is a good way of keeping data restricted; I would ensure that only a few members of staff have the password and that it is changed on a regular basis. Disposing of computers; All old computers should be destroyed correctly, by using a recognized computer disposal service or by destroying the hard disk. Any old computers despite deleting the data, can still be accessed. Email information securely: Consider whether the email should be password protected. Learning activity six Look at the information provided under the link above, then tackle the following: What are the two ways that public authorities are obliged to provide information? What is the public interest test? What is a vexatious request? Try to interpret your answers using your own words Public authorities are obliged to publish information about their activities, as well as members of the public are entitled to request information from them. Public authorities must publish information proactively; The freedom of Information act requires every public authority to have a publication scheme. A publication scheme is a commitment by the council to make information available routinely, without waiting for someone specifically to request it. The publication scheme must state a promise to make certain levels of information routinely available such as who you are and what you do, the services you offer, organizational structure, policies and procedures, Contracts and reports, minutes of meetings, annual requests and financial information. Once the publication has been created it must first be approved by The Information Commissions Office ICO. Information in the publication scheme represents the minimum that must be shown, if a member of the public wants information that is not on this, they can still ask for it. Members of the publican request information from public authority and they have two separate ways in which they can respond: 1: Tell the applicant whether you hold any information that matches the criteria of what they have requested. 2: to provide them with the requested information Usually the request should be responded to within 20 working days. When receiving a request it must be in the form of a letter of email to be valid under The Freedom Of Information Act, the request must include their name, address and a description of the information requested, the act covered information not specific documents. The public interest test is a guidance document provided by The Information Commissioners Office,he has produced this series of good practice guidance designed to aid understanding and application of the FOIA The aim is to show some of the key areas of the freedom of information act and to help guide on how to respond to information requests. The guidance provided by the ICO is only a starting point going from research I found: section 1 of FOIA sets out the right to any person making a request for information to a public authority these are: The right to be informed Whether the information is held or not by the authority and if so then The right to have that information communicated to them. In principle it states that both these rights need to be treated separately. When applying the public interest test, consideration should be given first to whether it is right to confirm or deny whether the information is held and secondly whether the information should be supplied. To decide whether a request is vexatious you would need to look at the following: Can the request be seen as obsessive Is the request harassing the authority or causing distress to staff Would complying with the request impose significant burden in terms of expense and distraction ( with regards to employees) Is the request designed to cause disruption or annoyance Does the request lack any serious purpose or value You should be able to decipher whether the request is vexatious by looking at  these headings. Learning activity seven There are many methods of keeping records or information, some of which are computerized. Identify three types of records or information that relate to an area of business and inform decision making in that area. For each of the three types: Describe how the information/record is stored How reason for storing the information/record in this way How the storage method meets the requirements of the DPA Keeping records of employees sickness and absence, we keep his electronically on the system in a password secured file. Each person has there own line on a spread sheet and each day they are off that date will be marked in red, with a comment attached to it stating why the person was off sick. Any sick notes will be scanned in to the system and stored within that persons file. We ensure that this file is secure at all time and only management have access to it. Reasons for this is that we want to ensure other employees cant see other peoples absence and reasons for being off sick as that is private and confidential. The DPA states the following: obtained only for one or more specified and lawful purposes adequate, relevant and not excessive to the purpose for which the data are required accurate and, where necessary, kept up-to-date kept secure against unlawful or unauthorised processing, or accidental loss or erasure This is compliant with the Data protection act as we have only managers who have access to the file. We must keep this information as up to date as possible as absence and sickness in the work place can highlight problem areas that need to be looked at and resolved. Keeping CV’s These are all stored in a file on the main system, these can be accessed by the nominated filter processors who are usally a member of the team which the vacancy is for, and the manager of that dept. This is so  they can access them when needed. CV’s are usually kept for a year and then disposed of. This is compliant with the DPA’s standards as we don’t keep information longer than we need to as well as having only a select few people who are able to access the information. Training certificate records – All certificates are kept in our personnel files, however our training dept at head office also holds a copy as when the training is carried out a copy of the cert is sent to them also. This information is recorded on our training matrix and updated accordingly. We store the certificates in this way so that we can see who requires training and when. Also if anything happens on site and our health and safety officer needs to see what training they have in place we can have it available as soon as possible for him. Our storage methods meet the requirements of the DPA by keeping the information secure, all our employees have access to their records when required. We do advise that when we receive a certificate that they come in for a copy to put in their own records at home. Learning activity eight Take one example from the context of your organisation where information has been sourced, collected, analysed and then interpreted to inform decision making. For this example: State why the information was needed (how was it intended to support decision making?) How was it sourced? What method of data gathering was used and why? Show an output from the analysis of the data (example: pie chart, bar chart) Sickness and Absence – The information is gathered from employees time sheets which are handed in weekly to the office manager the time sheet consists of a basic table on an A4 piece of paper that requires the employees to input their hours. This will then be handed in and inputted manually. This can then be printed off and used. Sickness and absence information is required once a month at the operations meetings, the operations manager will go through with the contracts manager as to why someone was off for a period of time whether it was due to sickness, was a doctors note provided or whether it is a reoccurring unauthorized absence. If it is an re occurring unauthorized absence; this will be highlighted with our HR Department at head office. Once this happens our HR representative Jo Betts will arrange an interview with the person to get to the bottom of why they are having this time off and whether an improvement program can be put in place. Usually they will be issued with a warning and put on an attendance watch if they cannot give a valid reason as to why they aren’t coming in to work. This bar chart is in my Evidence folder 02.07 document Learning activity nine Look at the example above – and considering the broad principles of a dashboard – describe how you might create a dashboard (or describe an existing dashboard What areas of information would/does it contain? From where would you source the data to populate the dashboard? Who would use the dashboard and why? I would create a dashboard based on training record information; it would show what percentage of employees had valid training records and what percentage have them but they are out of date.. I would also have an accident chart, we have a few accidents a month relating from hitting underground BT cables and water pipes, as well as employees having accidents from climbing electric poles. Due to the fact most of our accidents are fairly similar, I would be able to group them easily by title. We provide training courses for all of these incidents such as â€Å"pole top rescue† and â€Å"Safe digging practices†, so where an employee may not have a valid training record for this, and that employee was involved in the accident this would be a good way of highlighting why the accident happened in the first place and that he should not be carrying out that particular job without undergoing training. I would source the training data from the Training Matrix file system. This  information is kept up to date at all times and is readily available to me when I need it. The accident data is kept with our Health and Safety manager, I would request the information from him. The dashboard would be a great tool to take to Operations meetings where our health and safety manager goes over the level of accidents and training carried out for that month. He can then compare using a bar chart whether there are a higher percentage of valid training records for that month in comparison to others. Learning activity ten Read the information contained under the link above, then tackle the following: A Balanced Scorecard approach generally has four perspectives – what are they? What are the potential benefits of using a balanced scorecard? Why is feedback essential? A balanced score card is defined as â€Å" a strategic planning and management system used to align business activities to the vision statement of an organization† in more simple and realistic terms a balance score card attempts to translate the sometimes vague, hopes of a companies mission statement in to the practicalities od managing the business better at every level. To produce your own balance score card you must know and understand: The companies mission statement The companies strategic plan/vision The financial status or the company How the organization is currently structured and operating The level of expertise of their employees Customer satisfaction level. The four perspectives that the Balanced score card generally has are that of: Finance – in which covers the following areas: Return on investment Cash flow Return on capital employed Financial results Quarterly/Yearly Internal Business processes – which covers the following areas: Number of activities per year Function Duplicate activities across functions Process alignment (is the process in the right dept.)(When the organizations business processes, quality definitions and measures are aligned to the strategy) Process bottlenecks Process automation (A general technology term that is used to describe any process being automated through the use of computers and computer software. Processes that have been automated require less human intervention and less human time to deliver) Learning and Growth – which covers the following areas: Is there the correct level of expertise for the job Employee turnover Job Satisfacti0on Training/Learning opportunities Customer – Which covers the following areas: Delivery performance to customer Quality performance for customer Customer satisfaction rate Customer percentage of market Customer retention rate. The benefits of using a balanced score card are that it enables you to see a mixture of financial and non financial measures each compared to a target value within a single concise ( expressing alot of detail in a few words†¦) report. Once the Balanced score card is implemented within the organization you should see improved processes. Motivated educated employees Enhances information systems Monitored progress Greater customer satisfaction Increased financial usage. However for any software to work effectively it should be: Compliant with your current technology platform Always accessible to everyone – Everywhere Easy to understand/update/communicate The balanced score card is only of good use when available to everyone, not by keeping it hidden. Feedback is essential and should be contributed to by everyone within the business Carol do I need to go on to discuss the 360 degree feedback here?

An Introduction To Independent Filming

An Introduction To Independent Filming Because independent film is independently financed, several of its characteristics, such as visual art, theme and background, make it different from any other type of film. An independent film, indie film, or underground film, is a film that is produced mostly outside of a major film studio. Todays big six major film studios are Time Warner, News Corporation, Viacom, Sony, The Walt Disney Company and General Electric/Vivendi Universal. Technically, Independent film does not belong to any major film studio or film company; both the funding and film-making are done independently. The funds of making an independent film were originally mostly from the funding that director has found by himself or even that the director personally contributes to the film. But nowadays, independent films are usually produced or distributed by subsidiaries of major studios so that, if less than half of a films financing comes from a major studio, it can be considered independent film. Where Does Independent Film Come From? The concept of independent film came from Hollywood in the last century. At that time, the Hollywood oligopoly replaced the Edison monopoly. Within this new system, a pecking order was soon established which left little room for any newcomers. At the top were the five major studios, MGM, Paramount Pictures, RKO, Warner Bros., and Twentieth Century Fox. Beneath them were Universal Studios and Columbia Pictures. Finally there was Poverty Row, a catch all term used to encompass any other smaller studio that managed to fight their way up into the increasingly exclusive movie business. It is worth noting that though the small studios that made up Poverty Row could be characterized as existing independently of any major studio, they utilized the same kind of vertically and horizontally integrated systems of business as the larger players in the game. Though the eventual breakup of the studio system and its restrictive chain-theater distribution network would leave independent movie houses eager for the kind of populist, seat-filling product of the Poverty Row s tudios, that same paradigm shift would also lead to the decline and ultimate disappearance of Poverty Row as a Hollywood phenomenon. While the kinds of films produced by Poverty Row studios only grew in popularity, they would eventually become increasingly available both from major production companies and from independent producers who no longer needed to rely on a studios ability to package and release their work (wiki). So at the time, the studio system had brought large amounts of money to the film industry, but it also extremely limited the themes of film that a scriptwriter would be allowed to write about. Because of this situation, many filmmakers wanted to get out of the studio system so they collected money and directed the film by themselves, sometimes even writing the scripts by themselves. Therefore, a large number of the independently funded and directed films were totally different from the commercial films that had been made. It is these films that became the first independent films. Backgrounds of Independent Directors A film can be called an independent film for two reasons. The first reason is that most of the financing is not from a major studio. The second reason is that the theme of the film is unique. From the beginning, independent film is different from the major studios: its purpose is not to earn money. Although production is small (low cost and simple technology are the symbols of the independent film), this does not mean that the film itself is crude or unprofessional. Because there are fewer influences from sponsors, the independent films can be involved in more themes that commercial films cannot write about, it also shows the unique of the director. Basically, the themes of independent films in the U.S. have no limit as they include politics, violence, sex, science fiction, crime and even indescribable fantasy. So it is really hard to classify independent films the same way one does for Hollywood commercial films. The unique characteristics of independent film can be proved by the backgrounds of the director of an independent film. It is not hard to find out that these directors usually have their own unique backgrounds, not only their race, but also their social status and the area that they come from. Each director is skilled in his own way and wants to show this in his film through the use of complicated structure. Take John Cassavetes, for example, who is basically called the father of the independent film in the U.S. He is most notable as a pioneer of American independent film. John was born into a Greek-American family, so his Greek family values extremely influenced his creativity in film. So, in his films, it is clear to see his observations of and questioning on American family life. They also show self-examination in the relationships between families. Woody Allen, another famous director, was born in Brooklyn, New York City, in a well-educational Jewish family. From Annie Hall to Melinda and Melinda, we can see that Woody Allens background caused him to criticize reality in his films. Another director, Spike Lee, grow up in the same neighborhood as Woody Allen, but he has a totally different angle in directing films. Because Spike Lee was born into a middle to low class, African-American family, his films are full of a fearlessness to corruption and violence and tended to show the darkness of society. Even when dealing with the same theme, different directors usually show a different point of view. For example: sex. In Woody Allens film Everything You Always Wanted to Know About Sex*But Were Afraid to Ask , he describes traditional sex using jokes instead of serious discussion. Allen even played the role of a sperm in his film for emphasis. Steven Soderbergh, however, also dealt with the theme of sex. In his opinion, sex became a symbol of danger. In his film, Sex, Lies, and Videotape, sex is abnormal and makes people feel restless. This is totally different from Woody Allens humor. Thus, independent film directors each have their own style and skilled theme, causing a unique structure of theme in independent film. Black humor In Independent Film The black humor in independent film is a kind of humor that makes people feel sad. One way is to describe the compassion to nobody; another way is to sneer at somebody. Woody Allen is a representative man to use the second way in his films. Woody is good at directing his films in an exaggerated funny way, and most of his films are against tradition and authority, for example his early films Bananas Everything You Always Wanted to Know About Sex*But Were Afraid to Ask and Sleeper. These films were meant to poke fun at Hollywoods politic film, sex film and science-fiction film at that time. Most importantly, these mocks were definitely valuable and were not sleazy jokes, but always make people think about more. And after people laughing at these jokes, they will feel a little bit sad about this reality. After Woody Allens early films, his skills has developed and used it to make fun of all society and human nature itself. In Stardust Memories Everyone Says I Love You Bullets Over Broad way, human nature, love, violence, happiness, etc, these ideas has instead of Hollywood, became his targets. Although it sounds impossible to make fun of these things, Woody Allen can always give us surprise, he has ability to make people laugh. Even in Stardust Memories, has been thought it was greeting to Ernst Ingmar Bergman, it is still easy to see Woody Allens self-mockery. In this film, he used a lot of skills from European directors, because of this, he has been criticized by critical circles, but he still treated it as his best film. Of course, Woody Allen can never forget to make fun of Hollywood, the typical one is The Purple Rose of Cairo. This film poked fun of that Hollywood made huge contrast between the reality and film world. Because of the big differences that Hollywood made in film world between realities, he criticized the Hollywood film industry. The Purple Rose of Cairo is one of Woody Allens most importantly films, it criticized film industry itself make it bec ame a landmark in independent film history. The way to make fun of nobody is used by a lot of directors, Coen brothers become the best of these directors since they began direct the independent films. Their tender humble but a little bit weird black humor became their symbol. Especially their first film Blood Simple, it became one landmark in independent film history, this film has influenced a lot of films after, especially large number of 90s independent films, its style and theme became the fashion in independent film industry. But Blood Simple was just their first one, Coen brothers second film Barton Fink won the reputation for them. The same as Woody Allen, in Barton Fink, it full of taunts to Hollywood, and their thoughts has showed in this film. The boss of the film company in Barton Fink stands for those Hollywood big shots. Money can make them kneel down, and can also make them became animals without any humanity and of course they do not care the art of films. After this film, O brother, Where art thou? became anoth er landmark, this film was adopted from Odyssey. It discussed the changes of American politics and religions make it became more like an epic for independent film history. Quentin Tarantino, are also famous for his black humor in his films. From his first famous film Reservoir Dogs, poke fun of mafia, crime, violence and etc, it became his mark. In his film Pulp Fiction, all the members of mafia has been described stupid, dirty and has no brains. They bully the weak and fear the strong, make people cannot stop laughing at them. Kill Bill extremely showed his black violent aesthetics, the female role in this film fight with Japanese mafias, killing people is just a little thing, this scene is also poke fun of Hollywood that used Chinese kung fu whenever they want to. The most typical black humor independent film must be Kevin Smiths Clerks, this film just cost $27,000, and it was a miracle to Hollywood in 90s. This is a really simple story about two salesclerks. They open for business, but there is no business. They go to funeral, but the coffin has been overthrown by them, etc. All these stories happened in the same day, it has no directly connections but it is well-organized. The story is simple, but it full of philosophy, makes people try to think. At the end, it tells people a simple truth but usually been ignored by people, which is be nice to your friends and family. In independent film, usually need wonderful actors to play out the black humor. Like Tom Cruise in Magnolia, Dustin Hoffman in I Heart Huckabees, Samuel L Jackson in Do the Right Thing and etc. These good actors are really important to any good independent films. Freedom, Revolt Violence in Independent Film For independent film, freedom is the most important characteristic. This freedom not only means the freedom of funds, but also means the freedom of minds. From some point, independent film can also be called freedom film. If independent film want to be freedom means have to break the tradition rules, which also means have to revolt the rules. So the spirit of independent film should be called the revolt of freedom. So it is not hard to find that the characters in the independent films are usually uninhibited. Take David Lynchs Wild at Heart as an example. In this film, a couple cannot be together because of several reasons, but they use a lot of lurid ways to try to get together. This film shows peoples restless though bloody violent scenes, it full of Freud style analysis. But this film also shows a little bit romantic, the other extremely way to love each other. Wild at Heart is also a typical rock film, the main character in the film usually drives a car on the high way and show up in the public like a rock singer. After Wild at Heart, Lost Highway basically continued the story has been told in Wild at Heart, the style, characteristic and even the main actor Nicholas Cage has not been change. But this time, a lot of videotapes about privacy have been instead of abstract of pressures from society. This experimental film described the darkness side of people, it is the most strange and inscrut able film in all his films. Compare with Oliver Stones films, David Lynchs films are really tender. Oliver Stones Natural Born Killers can be called the most violent film in all the 90s American independent films. In this film, he broke all the rules that had been showed on the screen, he did not even care about the audiences, just showed the extremely violent to audiences. This is not only an irony to Hollywood, but also it is an irony to the darkness of American cultures. And this counterattack is hopeless, to the whole society: just a person can do nothing. So the character in the film just can kills people to release his anger and against the society. Natural Born Killers actually has some similarities with Quentin Tarantinos films, which is that they all used violence as the clue in their films. Especially in Kill Bill, the story itself is very simple, but Quentin Tarantino described violence in details, he even makes people think that violent is kind of aesthetical. But in fact, what he wants to tell is t he same as Natural Born Killers. Hollywoods Banishment or Incorporation of Independent Film Directors Since independent film was born, Hollywood always tries to incorporate the independent film directors. Usually, an independent film director will be incorporate into Hollywood after some of his films got successes. For example, Steven Soderbergh, after he directed his independent films Sex, Lies, and Videotape Traffic, he directed some commercial films like Oceans eleven Oceans twelve. But unfortunately, for audiences, he is one of the best directors of independent film, but for commercial film, he is not the best. But still there were a lot of directors have successes on commercial film, such as Oliver Stone and Gus Van Sant, they are both good at independent film and commercial film. Oliver Stone not only has commercial films like Born on the Fourth of July Heaven and Earth but also has famous unique independent film like Natural Born Killers. Gus Van Sant is much clever, he used the theme of the independent film to do it in commercial film way, Drugstore Cowboy To Die For Good Will Hunting these films are the typical. Of course, money is everything for Hollywood, if they think the independent film director can earn money for them, they will become animals. Even the film has done, if they do not think it will earn money, they will kill it without thinking. So this is why such a lot of independent film directors do not want to direct any Hollywood films. Because their films are like their babies, if Hollywood will kill their babies sometime, who will work for Hollywood? I do not think there is one. In conclusion, only when film directors are not controlled or limited by the sponsors, the really films will be create. Not only independent film will be free, but also any other types of film will be free. At that time, I believe there is just one type of film that is called good film.

Immigrants Do NOT Increase Crime Rates Essay -- Undocumented Immagrant

The thought of arriving immigrants in any host country has been accompanied by reactions of exclusion, and continues to expand throughout the years. During any social illness, immigrants tend to be the first to be held responsible by their recipient societies. Most crimes are associated with immigrants due to the fact that they may not posses the same socio-economics status as natives. Another contributing factor is the media that conducts numerous stories that highlight the image of immigrant crimes to recall the alleged difference between native and foreign born. Undoubtedly, the correlation between immigration and crime has become one of the most controversial discussions in current society. As we enter a new era, immigrants will have more impact on society than ever before (Feldmeyer, 2009). There can be numerous reasons to believe immigrants are more prone to commit crimes, for example, they have to learn to adapt into the cultural traits and social patterns of the harboring country, as natives do not (Desmond & Kubrin, 2009). However, despite such claims, empirical studies have revealed that immigrants are understated in criminal statistics. Throughout the years many texts and scholarly articles have been published further analyzing and proving that immigrants are less prone to committing crimes than their native peers. Furthermore, researchers examine the reason as to why immigrants are weighed as a whole even though ethnic groups among immigrants have different rates of crime. For example, Hispanic immigrants are far more prone to commit crimes than a Japanese immigrant. This makes it unfair to consider that because a Japanese is an immigrant, they are also more prone to commit crimes. Much like in the past, the publ... ...untries. International Journal of Comparative Sociology, 52,115-131 http://cos.sagepub.com.libaccess.lib.mcmaster.ca/content/52/1-2/114 Desmond, S. A., & Kubrin, C. E. (2009). THE POWER OF PLACE: Immigrant communities and adolescent violence, The Sociological Quarterly, 50, 581-607 http://www.gwu.edu/~soc/docs/Kubrin/Immig_Communities.pdf Feldmeyer, B. (2009). Immigration and violence: The offsetting effects of immigrant concentration on Latino violence. Social Science Research, 38, 717-731 http://journals2.scholarsportal.info.libaccess.lib.mcmaster.ca/tmp/9506051508484483171.pdf Nielsen, A. L., & Martinez, R. (2011). Nationality, immigrant groups, and arrest: Examining the diversity of arrestees for urban violent crime. Journal of Contemporary Criminal Justice, 27, 343-360 http://ccj.sagepub.com.libaccess.lib.mcmaster.ca/content/27/3/342

Introduction To Disaster Management Environmental Sciences Essay

Catastrophes are seen as the consequence of jeopardies on vulnerable countries. Hazards that occur in countries with low exposure do non ensue in a catastrophe. Great harm, loss, devastation and desolation to life and belongings are the consequences of Disasters. The unmeasurable harm caused by catastrophe varies with the geographical location. In the concerned countries catastrophes have the undermentioned effects: It wholly upsets the normal twenty-four hours to twenty-four hours life. Detrimentally carry the exigency systems Depending on the strength and badness of the catastrophe the normal demands and procedures are severely affected and deteriorated. Catastrophes are the consequence of jeopardy on vulnerable or defenceless countries. Hazards that occur in countries with low exposure do non ensue in a catastrophe.1.1.2 Types of Catastrophes:Catastrophes can be classified as: Natural catastrophe Human-Made catastrophe1 ) Natural Catastrophes:Natural catastrophes are the consequence of biological, geological, seismal, hydrologic or meteoric conditions. They are a menace to, people, constructions and economic assets Few illustrations are: Earthquake Cyclones Hurricanes Floods Landslides2 ) Human-Made Catastrophes:Human-made catastrophes are Emergency state of affairss which are the consequences of calculated human actions. They involves state of affairss in which people suffers casualties, losingss of basic services and agencies of support. Few illustrations are: Oil Spill An aeroplane clang War Civil discord Major fire1.1.3 Difference between EMERGENCY and DISASTERstate of affairss:A state of affairs in which community is CAPABLE of get bying is EMERGENCY. Emergency state of affairss are generated by a existent happening of events that require immediate attending of exigency resources. A state of affairs in which community is INCAPABLE of get bying is DISASATER. Catastrophe state of affairss are natural or human-caused events which causes terrible negative impact on community.1.2 WHAT IS A HAZARD?1.2.1 Definition:Hazard is a opportunity or possibility of being injured or harmed. OR Hazard is the possibility of puting yourself unfastened to loss or bad luck. Hazards can be classified into two Manners: Dormant Mode Active Mode1 ) Dormant Mode:The state of affairs that has the possible to be risky, but no people, or environment is presently affected by this. For illustration: An unstable hillside, has a potency for a landslide but there is nil below or on the hillside that could be affected.2 ) Active Manner:An incident in which jeopardy has really occurred, making an Emergency state of affairss or Catastrophes.Categorization of Hazards:Hazard can besides be classified as: Natural Hazard Man-made HazardNatural Hazard:Definition: These jeopardies are caused by a natural procedure. Examples of some Natural jeopardies are: 1 ) Volcanic Volcanic eruptions: Ashs and different toxic gases are expelled through vents from deep inside the Earth 2 ) Droughts: A portion of a land suffers from deficiency of rain during specific period of clip which causes terrible harm to the harvests, dirt, animate beings and people besides. 3 ) Tsunami: Very big moving ridges which caused by an Earthquake, Volcanic eruptions knocks into a shore.1.2.4 Man-made Hazard:Definition: These jeopardies are created by worlds. Examples of some Man-made jeopardies are: Global Heating: Projected additions in the Earth ‘s ambiance ‘s mean temperature. In the twentieth century the Earth ‘s mean temperature rose about 0.6 degree Celsius. Crime: It is a sort of Sociological jeopardy. Crime is a breach of Torahs and regulations. For illustration Breach of contract. Industrial Hazard: It is a sort of Technological jeopardy. Industrial jeopardies frequently have an environmental impact. For illustration Bhopal Disaster ( worst industrial catastrophe to day of the month ) .1.3 VULNERABILITY, CAPACITY AND RISK:1.3.1 Vulnerability:Definition: Susceptibility of a individual, group or society to physical or emotional hurt. OR Person or group apt to injury. Equally far as Hazards and Catastrophes are concern, the construct of Vulnerability is to associate the relationship that people have with their environment to societal forces and establishments and the cultural values that sustain them.1.3.2 Capacity:Definition: Within a community all the available resources, that can cut down hazard degree and catastrophe effects. Frequent term used in Disaster is ‘Capacity constructing ‘ . Capacity edifice is the attempts to develop human accomplishments within a community to cut down hazard degrees.1.3.3 Hazard:Definition: Occurrence chance of a jeopardy that trigger a catastrophe with an unwanted result. Hazard involves an exposure to a opportunity hurt or loss. Risk by and large described in footings of chance. Hazard can besides be defined as the chance of a loss, hazard depends on three elements: Hazard Vulnerability Exposure1.4 DISASTER MANAGEMENT CYCLE:1.4.1 What is Disaster Management?Main thought: To forestall catastrophes wherever possible or to extenuate or decrease those catastrophes which are inevitable. Through Public consciousness and Hazard direction catastrophes could be prevented or mitigated.1.4.2 What is Disaster Management rhythm?Definition: Disaster Management Cycle is a rhythm which has stages to cut down or forestall catastrophes. It is a cyclic procedure it means the terminal of one stage is the beginning of another stage, although following stage can be started before the completion of old stage. Some times several stages are taking topographic point at the same time. During each stage, timely determination devising can consequences in greater readiness, better warnings, and forestall farther catastrophes. The complete Disaster Management rhythm includes the defining of public policies and programs that addresses the causes of catastrophes and decreasing their effects on people, belongings and substructure.1.5 PHASES OF DISASTER MANAGEMENTCycle:Disaster Management Cycle has four stages: Phase 1- Mitigation Phase 2 – Readiness Phase 3 – Response Phase 4 – Recovery1.5.1 Phase 1 – Extenuation:1.5.1.1 Goal:The Goal of Mitigation activities is to acquire rid of or cut down the catastrophe happening chance, or to extenuate the effects of ineluctable catastrophes.Definition:Extenuation refers to all actions taken before a catastrophe to minimise its impacts. Examples: Public instruction Building codifications and districtingExtenuation includes:Reviewing edifice codifications Zoning and land-use direction Implementing preventive wellness stepsThere are two types of Mitigation activities:Structural Extenuation: It refers to building undertakings to cut down economic and societal impacts. Non-structural extenuation: They are the policies which raise consciousness of jeopardies. Non-structural extenuation activities besides encourage developments to decrease catastrophe impact. Through Mitigation we can educate concerns and populace in order to cut down loss or hurt.At place Mitigation activities:In your place Strengthening vulnerable countries such as roof tops, exterior doors and Windowss. In your place construct a safe room.1.5.2 Phase 2 – Readiness:1.5.2.1 Goal:The end of Preparedness activities is: for any exigency state of affairs, achieve a satisfactory degree of preparedness through plans that support the proficient capacity of authorities.1.5.2.2 Definition:Readiness activities are the Plans/preparations made to salvage lives or belongings.1.5.2.3 Preparedness includes:Implementation/operation Systems of early warning. Readiness programs Emergency exercisings Emergency communicating systems Public instruction Through early warning systems people will respond suitably when any early warning is issued. Preparedness actions depend upon the incorporation of suited steps for development programs at national and regional degree. To salvage lives and minimise catastrophe harm, persons, authorities and organisation develop programs and this all is done in Preparedness stage.1.5.2.4 Disaster Preparedness and DisasterExtenuation:Catastrophe extenuation and Disaster Preparedness go manus in manus. To guarantee that bing substructure can defy the forces of catastrophe, catastrophe readiness includes execution of extenuation steps.1.5.3 Phase 3 – Response:1.5.3.1 Goal:The end of Response is to give instant aid to keep life, better wellness and keep up the morale of affected population.1.5.3.2 Disaster Response includes:Helping refugees with conveyance. Give impermanent shelter and nutrient. Establish semi lasting colony in cantonments. Repairing harm substructure. The basic demands of people are more focussed in Response stage until lasting solutions can be found.1.5.4 Phase 4 – Recovery:1.5.4.1 Goal:To assist people reconstructing their lives and substructure every bit shortly as possible.1.5.4.2 Types of Recovery Activities:Recovery activities can be: Short term recovery activities Long term recovery activities Until all system return to normal or better, recovery activities continues.1.5.4.3 Recovery activities in catastrophes include:Constructing Temporary lodging. Public information. Educating public about Health and safety instruction. Hiding plans for people. Reconstruction Economic impact surveies From recovery to long-run sustainable development there should be smooth passage.DISASTER MANAGEMENT CYCLE ANDEMERGENCY MANAGEMENT SYSTEM:1.6.1 Ems:EMS is the acronym for Emergency Management System. EMS can ease the effectual direction of Disasters. Information Technology can better the system of Disaster Management and back up all the stages of the DMC ( Disaster Management Cycle )1.6.2 PHASE I: Extenuation and Prevention:To cut down the impact of catastrophes, effectual Disaster Management plays a cardinal function. Disaster Management uses different effectual technological tools to assist the procedure of Disaster Prevention and Mitigation. For illustration:Tracking system:the lading of Hazard Management ( HAZMAT ) can be track by progress Vehicle-mounted hardware and when shipment transporting Hazardous stuffs deviates from its path centres of Disaster Management issues presentment to direction centres.Inventory systems:For any exigency state of affairss Inventory Systems ensures that the suffient supplies are available. It monitors the stock list degrees of of import equipment and supplies and keep the record of of import supplies on regular footing in signifier of Databases.Detection:For observing and supervising the risky lading, Roadside Detectors are used. These Roadside sensors besides confirm that lading is non diverting for its path. 1.6.3 PHASE II: Readiness: Preparedness trades with the development of programs before any exigency or black state of affairss. Emergency direction system helps Phase II of DMC via technological services like:Telemedicine:It is a connexion between ambulances which are reacting and exigency medical installations available really near. By utilizing telemedicine physicians can give advices to medical forces for the intervention of those patients who are on the manner to infirmary.Advanced ACN:Advanced ACN is the acronym for Advanced automated hit presentment. They inform exigency forces through vehicle mounted detectors and wireless communicating about incidents like hits or clangs. They besides tell the incident ‘s exact location and features. 1.6.4 PHASE III and IV: Response and Recovery: To supply immediate aid or aid to the population affected by catastrophes is the Goal of Response Phase. While the Goal of Recovery Phase is the Restoration of people ‘s unrecorded every bit shortly as possible after the catastrophe or any exigency state of affairs. Emergency direction System with the aid of Technology can assist the Response and Recovery phases through different systems and package like:Scheduling and Coordination package:In order to do the response procedure organized, structured and efficient complicated scheduling system can supervise and organize many response activities.Early on Warning System:In transit substructure a huge assortment of detectors are used which provide an early warning systems. This early warning system used to observe large-scale catastrophes and exigencies and besides semisynthetic catastrophe or technological catastrophe. Large-scale catastrophes include temblors, tsunamis etc and man-made or t echnological catastrophes include HAZMAT incidents, act of terrorist act, atomic power works accidents.Response direction:Emergency vehicle fleets can be track by Response direction by utilizing the engineering of Automated vehicle location ( AVL ) and bipartisan communicating between starters and exigency vehicles.Chapter No:2TYPES OF Catastrophe:2.1 Introduction:Harmonizing to [ 11 ] CRED ( Center for Research on the Epidemiology of Disaster ) , Belgium, defines Disaster as: â€Å" A catastrophe is a state of affairs or event which overwhelms local capacity, asking a petition to a national or international degree for external aid † OR Catastrophe is besides defined as ‘Great harm, loss or devastation consequences from a sudden ruinous event ‘ . Many [ 11 ] different types of events like conditions or Earth ‘s geology are represented by Disasters. There exist a close association between a catastrophe and utmost conditions events like cyclones, inundations, twisters etc. The database of catastrophe events are maintained by CRED. It maintained the catastrophe events from 1900 to show.Possible causes of increase in catastrophes:There [ 11 ] are many causes for addition in catastrophes but some common causes are as under: Environmental alterations related to economic development may impact the potency for catastrophes. Change of Global clime from the build-up of nursery gases may take to a greater frequence of utmost conditions events ( heat moving ridges ) in the hereafter, every bit good as sea degree rise. Several bing coastlines may be threatened in this event. Industrialization without controls may increase the hazard for technological catastrophes. Consumption of fossil fuels with industrialisation.2.1.1 What are the Types of Disasters?Catastrophes can [ 1 ] be loosely classified harmonizing to their: Causes – Natural or Man-made catastrophe Speed of onset – Sudden or Decelerate Earthquakes, Cyclones, Tsunamis are the illustrations of Natural catastrophes. The two most common illustrations of Man-made catastrophes are ‘The Bhopal gas release ‘ and the ‘Chernobyl atomic accident ‘ . Forest fires ( initiated by adult male ) may be another illustration. There can be a sudden oncoming or slow oncoming of catastrophe. Sudden or Quick oncoming of catastrophe agencies they can happen all of a sudden in clip and slow oncoming of catastrophe agencies they may develop over a period of clip or bit by bit.2.2 NATURAL DISASTES:2.2.1 Definition:Natural [ 1 ] catastrophe occurs of course in propinquity to, and present a menace to people, constructions or economic asserts. They are caused by biological, geological conditions or procedures in the natural environment for illustration cyclones, temblors, tsunamis, inundations etc. Few illustrations of Natural catastrophes are: Earthquake Tsunami Flood Cyclone Now I will discourse above Natural catastrophes.2.2.2 Earthquake:Earthquake is the quiver of Earth ‘s surface due to belowground motions. Earthquakes besides called as shudder or earthquake. Sudden release of energy in the Earth ‘s crust leads to a natural catastrophe called Earthquake. This sudden release of energy moving ridges are called as seismal moving ridges. Epicenter of temblor is called as the beginning point of these seismal moving ridges. Among the most unpredictable natural catastrophes people can see, Earthquake is the 1. During temblors 10s of 1000s of people are put in danger.Some International Statistics of Earthquake:More than half a million deceases worldwide caused by Earthquake between 1999 and 2009. Each twelvemonth more than one million Earthquakes occur worldwide.Measurement of Earthquake:To mensurate the size of an Earthquake there are many ways. Some of these ways depend upon the damaged sum caused by the Earthquake and some depend upon seismal energy generated by the temblor. To mensurate temblor there are two graduated tables which are really popular: Seismograph Richter graduated tableSeismograph:Seismic moving ridges are generated by Earthquakes these moving ridges can be detected by a sensitive instrument called Seismograph. Nowadays Digital seismographs are high-technology seismographs which can enter land agitating over seismal amplitude and screens wide set of frequences that is why they are besides called as Broadband Seismograph.The survey of Seismograph is called as ‘Seismology ‘ .Richter graduated table:Earthquake ‘s strength and magnitude can be represented by Richter graduated table. If the strength of temblor is 3 on a Richter graduated table so that temblor is non harmful. Highly harmful temblor has the reading of 7 or above on the Richter graduated table. Presents modified versions of Richter graduated tables are used for temblor measuring throughout the universe. Richter graduated table is besides called as Richter magnitude graduated table because it measures the magnitude of temblor.2.2.3 Tsunami:Ocean [ 1 ] moving ridge generated by undersea temblor, powerful volcanic eruption or submerged landslide is called Tsunami. Tsunami [ 12 ] frequently generated by temblor in a subduction zone ( an country where an pelagic home base is being forced down into the mantle by home base tectonic forces ) . Tsunami besides called as seismal sea moving ridge. Sudden Large supplanting of H2O causes Tsunami. Tsunami travels at a great velocity across the unfastened ocean and builds into big deathly moving ridges in a shallow H2O of a shoreline. Tsunamis consist of multiple moving ridges with an highly low period and wavelength. The [ 1 ] largest temblor event recorded in Samoa was on 26 June 1917, mensurating 8.3 on the Richter graduated table. The event originated in Tonga ( about 200km South of Apia ) and it triggered a tsunami of 4 to 8 meters runups in Satupaitea, Savaii. The tsunami arrived less than 10 ( 10 ) proceedingss from its point of beginning, intending it travelled at a velocity of more than 1,000km/hr. Hence, when an temblor occurs, you must listen to the tsunami warning, for illustration, people populating in low-lying coastal countries must relocate to higher and safer evidences instantly.Tsunami velocity:Tsunami in a Pacific ocean can go at velocities up to 450mph ( half of the velocity of sound ) . The tallness of Tsunami moving ridges are about 30 to 100 feets.Damage caused by Tsunami:Significant [ 13 ] sum of harm can be caused by Tsunamis. Entire coastal small towns can be destroyed by a individual Tsunami. It can take all the sand from the beach sand which took hundred of old ages to roll up.Safety:The attack [ 13 ] of Tsunami can be determined by many technological methods but nature has its ain methods of warning people. If in a certain country the coastal H2O is abnormally high or low, so this is the warning for Tsunami.2.2.4 Floods:Flood occurs when [ 1 ] big sum of H2O flow from river or from broken pipe onto a antecedently dry country. The beginning of inundation can be really [ 11 ] quick or they may develop over a period of yearss or hebdomads following an drawn-out period of rain or speedy thaw of snow. Flash inundation have sudden oncoming. Drowning is the chief jeopardy from deluging. This is most common in brassy inundation. The common hazard factor for brassy inundation victims is driving in an car, many victims of brassy inundation drown within their vehicle.Health concern from implosion therapy:A longer [ 11 ] term wellness concern from implosion therapy is the development of disease from afloat sanitation Stationss. Large inundations pose a jeopardy to bing sanitation and imbibing H2O systems.Importance of Implosion therapy:For [ 1 ] local e cosystem, implosion therapy can be environmentally of import. For illustration some river inundations bring foods to dirty such as in Egypt where the one-year implosion therapy of the Nile River carries foods to otherwise dry land. Flood besides affect economic system.How to extenuate impact of inundation:pre-event [ 11 ] steps: early warning for brassy inundation events public instruction on inundation jeopardies like car drive post-event steps: keeping proper sanitation system proper control of population2.2.5 Cyclones:Chapter no 3THE ROLE OF TECHNOLOGY IN DISASTER MANAGEMENT:Introduction:The Advanced Information Technology plays a great function in planning and execution of different steps for the decrease of jeopardies. The advanced information engineering includes: Gilbert Remote Feeling Satellite Communication Internet The quality and analysis power of natural jeopardies can be update by Geographic Information System ( GIS ) . In the choice of extenuation steps GIS can direct development activities. The designation of risky countries and before clip warning for many future catastrophes can be done by Remote Feeling Communication orbiters contribute a batch to supply communicating in exigency state of affairss and timely alleviation steps. For jeopardy decrease the add-on of infinite engineering inputs into monitoring of natural catastrophes and mechanisms of extenuation is really of import3.2 WHAT IS EMERGENCY MANAGEMENT:The direction of exigencies refering all jeopardies, including all activities and hazard direction steps related to bar and extenuation, readiness, response and recovery. Emergency direction can reconstruct and reconstruct society back to functional degree in no clip after a catastrophe. The basic intent of exigency direction is to: 1 ) Save as many lives as possible 2 ) To protect and continue the environment 3 ) To protect the economic system3.2.1 Emergency Management System:Definition: It is a technological tool used to better and heighten the Emergency Disaster Management. Emergency direction system can assist Disaster Management in several countries, such as:Materials:To guarantee that the warehouse is stock with all the points needed for national endurance in any catastrophe, before any abroad aid reaching.Work force:In first assistance and shelter direction train forces.Emptying Plans:Testing of General catastrophe and Evacuation program.Communication:To set up dependable Communication system.Transportation system:To set up effectual Transportation plans for illustration transit through air which facilitates the ‘food bringing supplies ‘ procedure to the victims of affected countries which are cut-off from any vehicular traffic. Examples of Emergency Management System at work:Management of Hazardous Materials ( HAZMAT ) :By agencies of Air, Sea and Land, EMS provides unafraid transit of unsafe and risky stuffs. EMS uses particular devices for tracking the cargo of HAZMAT.Emergency medical services:EMS notifies the exigency forces with of import and valuable information on exigency incidents. For illustration EMS is equipped with machine-controlled hit presentment system to observe vehicle hit.Recovery and Response:EMS has efficient Detectors which can observe natural catastrophes and warn population before manus.IN DISASTER MANAGEMENT, APPLICATION OF INFORMATION TECHNOLOGY:Through Information Technology the agony of the catastrophe victims can be minimized. There are several tools of Information Technology which are utile in the direction of any catastrophe. In this Report I am concentrating the undermentioned Information Technology tools used in Disaster Management: Geographic Information System ( GIS ) Remote Feeling Global Positioning System ( GPS )3.3.1 GIS in Disaster Management:3.3.1.1 Introduction:GIS is the acronym for ‘Geographic Information System ‘ . For Disaster Management GIS can work in many ways, such as: They are the sort of information system which are good capable of hive awaying, incorporating, analysing, redacting, sharing, and exposing the information which is geographically-referenced. GIS can make the synergistic questions, edit informations and different maps and can easy show the concluding consequences of all these operations. The quality and power of analysis of appraisals of natural jeopardies can be improved by GIS. In the choice of extenuation steps, exigency readiness and response action, GIS besides guide and help different development activities.Applications of GIS:For the undermentioned activities GIS applications are really utile.Creation of hazard stock list map:At all the territory and inter-municipal degrees, the developmental undertaking ‘s pre-feasibility survey can be really expeditiously done by GIS.To locate of import installations:Through GIS we can take information on physical locations of drains, shelters and other physical installations.Management and Creation of associated Database:Planners can do undertakings at feasibleness degree. These undertakings can used to do hazard maps for bing metropoliss, catastrophe readiness planning and alleviation activities after catastrophe.Vulnerability appraisal:To spread out Disaster Management organisations by making consciousness of catast rophe with authorities and populace is done by advanced and synergistic engineering tool GIS.Emergency shelters and the usage of GIS:Shelter [ 1 ] operators use GIS engineering to take the personal inside informations of individuals being housed at the shelters. GIS engineering would besides give information to the shelter operators on the general make-up of the shelter like that how many kids, grownups, disable or any particular resident are in the shelter or demand shelter.Relief Distribution and the usage of GIS:GIS generate maps of the affected countries where clump of victims are located so with the aid of these maps ‘food beads ‘ procedures will take topographic point. These maps will besides place the alone demands of individuals within these Bunches.Vulnerable countries:The countries which are prone to catastrophes are highlighted by GIS. This will assist the catastrophe directors to make be aftering before the happening of catastrophe and it besides facilitates the coordination of attempts during and after the event.GIS Advantages:There are more advantages of GIS than challenges. Some GIS advantages are as under: It can [ 1 ] represent spacial information over a broad geographic country. To take more elaborate position of contents GIS uses 3D artworks. Integration of different information of geo-spatial can be facilitated by GIS. Information of geo-spatial includes maps, theoretical accounts and other signifiers of artworks. GIS distributes updated informaton. It besides expeditiously analyzes, collects and manage that information. For persons who wants to utilize GIS merely small tranning is required. This characteristic of GIS makes it various and easy to utilize.3.3.1.4 Challenges of utilizing GIS in Disaster Management:GIS [ 1 ] can sometimes uncover personal and people-specific information which can significantly impact people ‘s life. Form GIS information sometimes critical and difficult determinations have to be taken in the best involvement of affected people. To acquire the end product which is meaningful and utile from the system, big sums of inputs are required. GIS delayed the determination doing procedure during exigency because it require immense sum of information and huge sum of clip to analyse that information.Disaster Management Cycle and GIS:Planning:To [ 1 ] recognize the demand for be aftering which is based on the present hazard is the most of import phase of DM. For frontward be aftering GIS plays a cardinal function. GIS provides a construction for catastrophe directors to see spacial informations by computing machine based maps.Extenuation:For structural and non-structural extenuation, GIS can play really of import function. Areas which are at hazard are spatially represented by GIS. GIS besides identifies the hazard degree associated with peculiar jeopardy. Catastrophe directors use GIS to find the degree of alleviative constructions that should be in topographic point given the exposure of an country or population.Readiness:GIS can play a critical function in the designation of resources and countries which are at hazard. The nexus between spouses and critical bureaus is established by GIS and the usage of GIS in the constitution of that nexus will assist catastrophe directors to cognize the location of Stationss of relevant spouse bureaus. In the context of Disaster Management, maps of GIS can supply information on the human resources nowadays in an Emergency Operation Centre every bit good as on the land forces such as security, wellness suppliers and other cardinal respondents. This is peculiarly utile since the engineering can assist with strategic arrangement of exigency forces where it matters most. Through GIS we can do certain that communicating webs and route substructure are capable of managing the effects of catastrophesResponse:By utilizing GIS, users can take accurate and dependable information of the location of an exigency state of affairs from GIS and in this manner GIS can salvage tonss of clip needed to find the location of problem countries. Once the issues ( issues like paths to the country ) are known GIS can supply speedy response to affected countries. To indicate out emptying paths and other emptying affairs in exigencies, GIS can be used as a floor usher.Recovery:GIS can supply a outline of what has been damaged, where, and the figure of individuals or establishments that were affected. To the recovery procedure this sort of information is rather utile.Distant Sensing in DisasterManagement:3.3.2.1 Introduction:In Remote Sensing [ 1 ] a recording device ( which is non in physical contact with the object ) is used to acquire the information about an object or phenomenon, that entering device utilizations EMW ( Electronic Magnetic Waves ) radiations. The Goal of EMW or Electromagnetic Waves is the transit of information and energy from one topographic point to another. Cellular webs, Microwave ovens and x-ray machines used EMW. Distant Sensing include semisynthetic detectors, these detectors are attached to orbiters and aircrafts. Alternatively of sing a far off planet from Earth, the feeling equipment is normally high above looking down at our ‘distant ‘ planet – Earth. Distant in this context can intend merely a few hundred pess operating expense or stat mis above the Earth ‘s surface3.3.2.2 Applications of Remote Sensing:Remote Sensing is one of the developed and successful tool in Disaster Management. Some applications of Remote Sensing are as under: By utilizing Remote Feeling the jeopardy and hazard mold of many catastrophes like Tsunamis, hurricanes, temblors and disease pandemics can be done. We can utilize Remote Sensing based early warning systems for many natural catastrophes like Floods, Tsunamis, Earthquakes etc. After catastrophe, harm appraisal can be done by Satellites and airborne detectors.3.3.2.3 Remote Sensing Advantages:The Advantages of Remote Sensing are as under: The users of Remote Sensing do non hold to be in direct contact with the danger zones. This engineering saves tonss of clip. Remote Sensing engineering can gives the clear image of really big country of land. It can easy observe characteristics at wavelengths which are even non seeable to bare oculus. For frontward planning and Reconstruction of any affected country, Remote Sensing plays an of import function by giving clear and big image of those countries. By utilizing Remote Feeling the reappearance of the same event in the hereafter can be prevented. It can assist in harm appraisal monitoring. We can routinely and on a regular basis obtain and enter information.Categorization of Remote Sensing:There are [ 1 ] three parts of Wavelength in Remote Sensing: Brooding infrared and Visible Remote Sensing Thermal infrared Remote Feeling Microwave Remote Feeling Brief description of the above wavelength categorization for Remote Sensing is given below:Brooding infrared and Visible Remote Detection:Everyday visible radiation and infrared optical masers are the most common applications of the reflective infrared and seeable Remote Feeling with wavelength scope of 0.4 to 0.8 microns. For the comparing of before and after events of catastrophe we can utilize seeable Remote Sensing.Thermal infrared Remote Sensing:We can image temperature differences by utilizing infrared detectors. Temperature differences like thermic pollution in rivers or temperature differences near any vent can easy represented by utilizing infrared detectors. Infrared detectors developed a fact that all objects emits Electromagnetic Radiation, these Electromagnetic Radiation are called as ‘blackbody radiation ‘ . These black body radiation has a peculiar wavelength which is relative to the temperature of the surface of an object. We can besides see the peculiar portion of electromagnetic spectrum ( EM spectrum are the series of electromagnetic moving ridges with peculiar wavelength ) by utilizing infrared detectors.Microwave Remote Sensing:The other type of Remote Sensing is the ‘Microwave Remote Sensing ‘ . As the name implies, it uses microwaves for Remote Sensing and these moving ridges are non merely less affected by atmospheric conditions but besides they can image beneath or through objects. There are two board classs of Remote Sensing: Passive Remote Sensing Active Remote Sensing Descriptions of these two classs are as under:Passive Remote Detection:This sort of Remote Sensing uses detectors. These detectors detect the reflected or emitted Electromagnetic Radiations from natural beginnings for illustration Sunlight.Active Remote Detection:The detectors used in Active Remote Sensing detect reflected responses from objects that are irradiated from unnaturally generated energy beginnings for illustration Radars or sonar devices used by ships and imaging systems.Challenges of utilizing Remote Detection:Challenges for utilizing Remote Feeling are as under: To construct and run Remote Sensing system is non cost effectual. Activities which are little sized are hard to sketch on Remote Sensing imagination. Expert accomplishments may necessitate to construe the informations obtained from Remote Sensing. Resolution is frequently harsh. Particular Detectors with really high spacial declaration are required for parts which are little size.Disaster Management and Remote Sensing:Professionals [ 2 ] for Disaster Management can utilize Distant Feeling to do the effectual undertaking be aftering really much possible and more accurate now so of all time earlier. The purpose of experts in Disaster Management is to supervise the state of affairs, imitate the complicated natural phenomenon every bit accurately as possible so as to propose better eventuality programs and fix spacial databases. Proper Disaster Management which includes catastrophe bars, catastrophe readiness and speedy and sufficient catastrophe alleviation can sufficiently cut down the impact of natural catastrophes. States which have more beforehand warning systems and edifice codifications can make successful remote detection of the Earth to foretell the happening of black phenomena and to warn people on clip. With the addition of natural catastrophes and semisynthetic catastrophes it is necessary to utilize technological progresss to decrease the effects of catastrophes. Distant Sensing can be really utile to extenuate the effects of Natural Disasters like Earthquakes, Flooding, Hurricanes, Volcanic eruption and Landsliding.Remote Sensing and Earthquake:We can utilize Remote Sensing Technology ( RCT ) for seismal hazard extenuation intent. Remote Feeling like Satellite imagination can be used for temblor readiness. On good declaration orbiter imagination, Active mistakes and Structures associated with temblors can be good identified. Structural and non-structural jeopardies can be identified and minimized by utilizing distant feeling engineering. For illustration by utilizing LandSat imagination tool we can place and minimise the effects of Structural and Non-structural jeopardies. States which are more prone to temblor usage Satellite Remote Sensing Technology ( RST ) for early seismal warning. The quality [ 1 ] of assistance that can be provided after an temblor can be well improved by utilizing Remote Sensing. After major temblor has taken topographic point the hunt and deliverance activities are best affected by distant detection. Distant detection can besides used for making deep hunts in the countries which have considerable sum of dust and collapsed constructions.Recent Development:Nowadays Airborne and Satellite RSTs can be used for garnering damaged informationRemote Sensing and Volcanic Volcanic eruptions:Around [ 2 ] the Earth there are 500 active vents and by utilizing distant feeling we can make seismal monitoring of these vents. Through distant feeling Catastrophe directors can continuously supervise the volcanic activities by making limited field work. Remote feeling besides enables vulcanologists to significantly cut down the sum of field work and saves attempts and money.Remote Sensing and Flooding:The Second most [ 2 ] common and widespread natural catastrophe is Flood. For [ 3 ] inundation monitoring remote detection has become the cardinal tool in recent old ages. Catastrophe directors can place inundation planes and countries which are prone to deluge on a remotely perceived imagination. Remotely sensed imagination generates images which help professional in mapping the high and low hazard countries and in measuring the amendss to the belongingss in inundation affected part. In flood direction remotely sensed informations can be used to calculate inundations and this will mitigates future amendss. Distant feeling allow [ 1 ] users to see what is taking topographic point in affected countries, without endangering their safety, since they will non really be on the site. By utilizing distant feeling engineering we can foreground characteristics of the geographics that make the community susceptible to the jeopardy. Using distant feeling Response workers can garner of import information for making deliverance and alleviation attempts without physically being present at the site.Remote Sensing and Hurricanes:Disaster [ 1 ] directors uses Remote feeling for hurricane prediction which will assist them to gauge the likely figure of storms for a given old ages, strength and possible degree of devastation. Remote detection is utile in any phase of the hurricane in extenuating the deathly effects of hurricanes. Remote [ 1 ] feeling can let contrivers to determine informations about the characteristics of water partings to include drainage and denseness. Once obtained, this is utile information as it provides information on the capacity of the watershed to cover with the volume of water-flow that could ensue from rains associated with the storm. Distant detection can supply good declaration spacial informations on hurricanes which can gives wealth [ 4 ] of information for appraisal, analysis and monitoring natural catastrophes like Hurricane, Tornados and Cyclone harm from little to big parts around the Earth. After the Hurricane experts can supervise the recovery advancement and find the alteration in landscape by utilizing distant detection. Remote feeling saves tonss of clip in a manner that it will let experts to analyze larger land mass in no clip. Coastal implosion therapy and storm rushs which consequences in hurricanes can be better mapped utilizing distant detection. Catastrophe directors, Emergency direction and community contrivers can be better prepare for hurricane impacts on their parts by utilizing the tools of distant detection.Remote detection and Landsliding:Landslide [ 1 ] can happen independently or with other jeopardies like temblor, deluging etc. Using distant feeling engineering in landsliding catastrophe directors are better able to prioritise and aim extenuation and readiness activities for their country. Once [ 1 ] major parts of land displacement out of topographic point, entree to and general visibleness of the affected country is normally badly restricted. Remotely perceived images under these conditions are utile tools in helping contrivers. It presents a image of what has taken topographic point, and AIDSs in the determination doing procedure sing the hereafter of the affected country. Where appraisal of an country is limited due to debris and mudflow from a landslide, remote feeling could perforate heavy countries to supply critical information. On [ 5 ] local and regional graduated tables remote feeling can greatly assist in probes of landslides. For landslide probe remote feeling can be used in two phases: landslides sensing and categorization monitoring activity of bing landslides Distant detection can assist greatly in foretelling future landslide happenings and this is of import for those who reside near unstable incline.Global Positioning System ( GPS ) in Disaster Management:3.3.3.1 Introduction:GPS [ 1 ] or Global Positioning System refer to Global Navigation Satellite System or GNSS developed by Defense Department, America. Initially merely US military can utilize GPS but in 1980s it was extended for commercial and scientific universes. For navigational and positioning GPS tool is widely used. GPS include pilotage on land, in air and on sea. [ 5 ] By utilizing GPS engineering tool we can observe first phase catastrophe and suggest extenuation steps. In Landsliding Boundary of landslide country can be determine by GPS. Space section of GPS has 24 well-spaced orbiter groups ; these 24 orbiter groups orbit the Earth two clip per twenty-four hours and let people with land receiving systems to indicate out their exact location on Earth with high truth. Due to the low cost of GPS receiving system it is used globally. Receivers or devices have GPS equipment receives transmittal from at least few of the orbiters and can able to separate really precise placement informations ( hypertext transfer protocol: //www.wisegeek.com/what-is-gps.htm ) In Earth [ 6 ] scientific disciplines GPS plays an of import function. For conditions prediction and planetary clime surveies meteorologists utilizations GPS. During and between temblors the tectonic gestures can be measured by GPS.3.3.3.2 Applications of GPS to Disaster Management:There is [ 5 ] no limitation of conditions for utilizing GPS, it can be used anyplace any clip and this makes GPS really utile in catastrophes. It has a dependable degree of preciseness. During exigency state of affairss GPS incorporated with GIS to cover real-time activity. In all stages of Disaster direction Cycle GPS is really utile and plays a critical function. In Emergency Disaster Management GPS plays an of import function by tracking exigency vehicles and supplies. Emergency vehicles have GPS receiving system and location is overlayed onto a map. For precise [ 7 ] placement of the deliverance squads and vehicles during catastrophe GPS Stationss can be good utilised as a base Stationss. Through [ 5 ] GPS experts can supervise the tallness of moving ridges. GPS units are fixed to buoys and the tallness of the units are can be determined to within centimeters any important alteration in moving ridge tallness or speed can trip an dismay for a tsunami or sea rush. With the aid of GPS, vents can be monitored. Catastrophe directors can mensurate the distortion of the land by utilizing GPS and made decision about volcanic activity. These GPS Stationss can be utilized as base Stationss for precise placement of deliverance squads and vehicles during the catastrophes.3.3.3.3 Advantages of GPS:The Advantages of [ 10 ] GPS are as under: Structural jobs in edifices and route can be detected by GPS. It besides predicts catastrophes like Flooding, earthquakes etc. GPS system in a auto or in a plane ensures that you will ne'er lost. It streamlines supply ironss and truck motion. it can track goods at any point of clip and predict accurately when goods will make their finish. Some [ 9 ] GPS systems allow you to seek the local country for nearby comfortss, such as hotels, eating houses and gas Stationss. This is highly helpful in some state of affairss. GPS [ 9 ] devices are perfect for H2O pilotage. In state of affairss where underwater jeopardies are a job, GPS devices allow leghorns to maneuver around concealed dangers.3.3.3.4 Disadvantages of GPS:Besides tonss of advantages GPS have some of import disadvantages besides [ 5 ] . Some of these disadvantages are preciseness is affected by the figure of discernible orbiters present, the obstructor of the observation point, and the monitoring of installed GPS receiving systems which have been placed out in the field. Obstacles like edifices and trees can debar the GPS signals and this will do your place on the GPS screen to be off by every bit much as 100 pess. Atmospheric conditions besides affect GPS truth. GPS [ 9 ] signals are non wholly accurate. Obstacles like edifices and trees can debar the signal, doing your place on the GPS screen to be off by every bit much as 100 pess. Atmospheric conditions ( such as geomagnetic storms caused by solar activity ) may besides impact GPS truth3.3.3.5 Disaster Management and GPS:For catastrophe direction and extenuation GPS is one of the most of import developmental and planning tool. Catastrophes which are in their first phase can be easy detected by utilizing GPS tools. GPS is besides an effectual tool for supervising natural catastrophes.GPS and Earthquake:The [ 6 ] size of an temblor can be measured by GPS and this is done by look intoing the entire distance that a station has moved in an temblor by comparing its place prior to the event with its place following the event. Harmonizing to scientist there is a relationship exist between sum of supplanting caused by an temblor and magnitude of temblor. Scientist use this relationship to happen out the size of an temblor by utilizing technological tools of GPS. GPS can [ 6 ] make really accurate measurings and due to this scientists can enter millimeter-scale faux pas on mistakes that can non normally be measured. GPS progress tools can be really utile in: Emergency readiness and response betterment Determining of aftershock hazard countries following major temblors Prevent devastation of edifices, belongings and substructure Provide better geophysical theoretical accounts.GPS and Flooding:For [ 7 ] natural catastrophe like Deluging GPS has the potency of making deliverance and relief operations during and after Flood. The integrating of location based spacial function system: GIS, with GPS can straight give the map of the country being covered. The Video Mapping System, a digital picture camera straight linked to a GPS receiving system can give us the complete image of the part. This will let improved image reading, which is really utile for Flood jeopardy extenuation and direction. GPS [ 8 ] engineering helps deluge field directors to: Perform hazard appraisal and jeopardy designation Take proactive steps to really cut down inundation hazards Produce GPS Elevation Certificates which help place proprietors recognize their true inundation hazard and obtain best-value inundation insurance to cut down their fiscal Vulnerability Help speed up Federal catastrophe aid support when deluging really occurs.

Air Asia Essay Essay

Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews, â€Å"Go with your gut, give it your best bet and you may fail, but don’t give up† (INSEAD Knowledge, 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut. With his marketing and entrepreneurial ability, he was able to make his dream come true. Dato’ Sri Anthony Francis Fernandes – founder CEO of AirAsia 2. Entrepreneurial Strategies of Tony Fernandes. a. A good grasp of finance.Fernandes is an accountant by training and good at numbers. Educated at the London School of Economics, from 1987 to 1989 he worked as the financial controller of British tycoon Richard Branson’s Virgin Records in London. He got a good understanding of accounting and finance (Flores, 2013). b. Taking Care of Key Assets. One of Fernandes’ strengths is his caring for and nurturing good employees. He sees people as the â€Å"key asset† of any business and hopes to help develop their full potential, passions and dreams. His business offices have no walls and he seeks ideas from his staff (Speaker Ideas, n.d.). c. Steady Branding Strategy.Tony Fernandes said it took him seven years to consciously and consistently build up the AirAsia brand name and logo as distinct and internationally known (Times Internet Limited., 2014) . d. Efficient Marketing Strategy. Tony Fernandes invests in and excels in marketing. He said: â€Å"If you have a great product but no one knows about it, its history† (Flores, 2013). e. Use of Digital Technology. Fernandes believes in using digital technology for his businesses. Much of his business comes from AirAsia.com. It is part of his clever marketing strategy to make passengers discover and enjoy his website (Flores, 2013). f. Bold Vision. Tony Fernandes has a bold, global and long-range vision for his various companies. As a child, he dreamt of three things: running an airline, owning an English football club and owning a Formula One racing team (Harvey, 2012). 3. Conclusion.From the above review of the entrepreneurial strategy  of Tony Fanandes, it seems that Fernandes was very much a risk taking entrepreneur. However, the success story of Air Asia clearly reflects his skill in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. †¢How should AirAsia respond to the challenges posed by (a) New low-fare carriers entering the Asian marketplace and (b) Low-fare strategies pursued by incumbent carriers? How would you characterize the competitive dynamics in this market? 1.For both cases, it would require Air Asia to give the best possible service at the best possible price. They should innovate and come up with new ground and in-flight services to differentiate themselves from other low-cost airlines. Air Asia should review their customer feedback and customer service parameters to effectively match the customers’ views and opinions to the services they offer. They can also introduce new concepts and enhancements to their brand of service. They must work to earn a reputation (for efficiency, punctuality, and safety) so that they could compete in terms of price and quality with the low-fare strategies pursued by incumbent carriers (Flores, 2013). 2.The best way for Air Asia to gain an edge over other budget carriers is focus on the quality of service. This includes ground services, in-flight services and on-time performance plus of course, aircraft safety which some budget carriers simply seem to flout. In addition to upping its safety and service standards, Air Asia should also chop out routes that are not as popular while increasing frequencies between airports that witness a heavy demand (Papars, n.d.). †¢How do you think the Asian passenger air transport marketplace will shake out? What lessons can be drawn from the North American and European experience? 1. The Asian passenger air transport marketplace will shake out when Asian governments impose strict regulations in the airline industries that prevent competition from flourishing. There will also be shake out if the Asian economy goes through recession again; the people would not have the relatively high purchasing power they have now. 2. The lesson that can be drawn from the North American and European experience is that business models that work in North America and Europe could also be applicable in the Asian setting. The world is becoming more globalized; the mindsets of people are also changing making it easier for them to adapt business models that are applied in other parts of the world. What is your assessment of Air Asia moving beyond its historic strength in Southeast Asia to Australia, China, India, and Europe? 1. It appears Air Asia will follow a strategy of low cost strategy to convert the large train travelling populace to flying. In India and China. Particularly,in the second fiscal quarter from July to September when the Summer school vacations starts, and their resultant family trips, conclude by June in the south where Air Asia India intends to commence operations (Agarwal, 2014) . 2. For Austrailia and Europe, it’s not the fanciest airline around and the service isn’t the most dedicated, but value for your money is probably the best reason to book a flight with the Malaysian low cost carrier. Services to and from Australia and Europe are the ones with the lowest and best prices on the market. â€Å"Now everyone can fly extra long† – The AirAsia X company slogan is quite a benchmark (Cahill, 2014). WORKS CITED Agarwal, D. (2014, May 8). Opinion: AirAsia India Granted Permission, But Should Wait to Commence Flights. Retrieved from http://www.bangaloreaviation.com/: http://www.bangaloreaviation.com/2014/05/opinion-airasia-india-granted-permission-wait-commence-flights.html Cahill, J. (2014, March 25). Review: AirAsia X Premium and Economy Class. Retrieved from http://www.gotravelyourway.com: http://www.gotravelyourway.com/2014/03/25/review-airasia-x-premium-and-economy-class/#.U_ZncPldUmM Flores, W. L. (2013, December 16). 12 Success Strategies of AirAsia Boss Tony Fernandes. Retrieved from http://www.philstar.com: http://www.philstar.com/business-life/2013/12/16/1268045/12-success-strategies-airasia-boss-tony-fernandes Harvey, C. F. (2012, November 22). Tony Fernandes — â€Å"Dream The Impossible†. Retrieved from http://www.chrisfharvey.com: http://www.chrisfharvey.com/2012/11/tony-fernandes-dream-the-impossible INSEAD Knowledge. (2007, August 26). CEO view: Tony Fernandes of AirAsia. Retrieved from http://knowledge.insead.edu/: http://knowledge.insead.edu/leadership-management/strategy/ceo-view-tony-fern